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Advertisement for books by post in return for collecting wrappers of Lifebuoy soap (colour litho)
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Advertisement for books by post in return for collecting wrappers of Lifebuoy soap (colour litho)
6029829 Advertisement for books by post in return for collecting wrappers of Lifebuoy soap (colour litho) by English School, (19th century); Private Collection; (add.info.: Advertisement for books by post in return for collecting wrappers of Lifebuoy soap.); Look and Learn / Elgar Collection
Media ID 23281492
© Look and Learn / Elgar Collection / Bridgeman Images
Brand Brands Graphic Design Household Lifebelt Lifejacket Lifesaving Sailor Soap Throwing Ephemera Life Preserver Lifebuoy
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EDITORS COMMENTS
This 19th-century advertisement print showcases the ingenious marketing tactics employed by Lifebuoy soap. The vibrant colour litho image depicts a portrait of a sailor, exuberantly throwing a lifebelt into the sea, symbolizing the lifesaving qualities of this renowned household brand. The focal point of this artwork is undoubtedly the clever offer presented to consumers - books by post in exchange for collecting wrappers of Lifebuoy soap. This unique promotional campaign not only enticed customers but also fostered literacy and education among its loyal patrons. With meticulous attention to detail, the English School artist has skillfully captured the essence of British culture and history through this graphic design masterpiece. The sailor's proud stance reflects Britain's strong maritime heritage while emphasizing the importance of safety at sea. As an ephemeral piece from a private collection, this print serves as a testament to both advertising ingenuity and artistic brilliance. It transports us back in time, offering glimpses into Great Britain's past commercial landscape and societal values. Whether you are an avid collector or simply appreciate historical artifacts, this artwork provides a fascinating insight into how brands have shaped our lives throughout history. Let it serve as a reminder that even seemingly mundane objects like soap can carry rich stories waiting to be discovered.
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