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Modern Beauty Culture: A face massage at a West End beauty establishment (b / w photo)
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Modern Beauty Culture: A face massage at a West End beauty establishment (b / w photo)
5998112 Modern Beauty Culture: A face massage at a West End beauty establishment (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: A face massage at a West End beauty establishment. Illustration for Modern Beauty Culture by Maria Verni (Pitman, 1934). Image credit: Helena Rubinstein Ltd.); © Look and Learn
Media ID 23283158
© Look and Learn / Bridgeman Images
Appearance Attractive Beauty Ideal Creams Electricity Establishment Extracts Facial How To Be Mask Masks Massage Treatments West End 1930 1939 Years 30 30s 1930 1939 Years 30s 1933 34 Astringent Balsams Beauties Nineteen Thirties Rejuvenating
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EDITORS COMMENTS
This photograph captures a moment in the modern beauty culture of the 1930s. In a West End beauty establishment, a woman is receiving a rejuvenating face massage. The image showcases the early techniques used to enhance one's appearance and maintain youthfulness. The woman lies comfortably on a treatment bed while an aesthetician applies various balsams, creams, and masks to her face. The room is filled with electricity-powered machines that aid in the facial treatments, highlighting the advancements of technology during this era. This snapshot from history reflects society's fascination with beauty ideals and its desire for youthful appearances. Women sought out these establishments to learn how to be attractive according to societal standards at that time. The image also serves as a reminder of the cultural significance placed on female beauty throughout history. It portrays not only the physical aspects but also highlights how women have actively participated in shaping their own identities through self-care practices like facial massages. Overall, this photograph provides us with insight into early twentieth-century beauty practices and reminds us of our ongoing pursuit of maintaining our appearance across different eras.
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