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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
8670045 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn
Media ID 38198500
© © Look and Learn / Bridgeman Images
Department Store Departmentstore Depertment Store Hoover Skittle Skittles
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EDITORS COMMENTS
This vintage lithograph print captures a page from Gamage's General Catalogue, showcasing the diverse array of products available at the iconic department store in Holborn, London. Dating back to around 1927, this snapshot into history offers a glimpse into the consumer culture of the early 20th century.
Gamages was a beloved institution that catered to the needs and desires of Londoners for nearly a century before closing its doors in 1972. From hoover vacuum cleaners to traditional skittle games, this catalogue represented both practical household items and recreational pastimes popular during the Roaring Twenties.
The black and white imagery adds to the nostalgic charm of this piece, transporting viewers back in time to an era when department stores were bustling hubs of activity and innovation. The intricate details captured in this lithograph serve as a reminder of how far retail has come since the days when browsing through catalogues was a favorite pastime for many.
As we marvel at this historical artifact preserved in print form, we are reminded of how material culture reflects societal values and trends throughout different time periods. This Page from Gamage's General Catalogue is not just a visual representation but also a window into the lifestyle and aspirations of people living in early 20th century England.
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