Page from Gamage's General Catalogue (96th edition), c.1927 (litho)

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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)

8669803 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn

Media ID 38487670

© © Look and Learn / Bridgeman Images

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> Europe > United Kingdom > Northern Ireland > Related Images

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EDITORS COMMENTS
This lithograph print captures a page from Gamage's General Catalogue, showcasing the diverse array of products available at the iconic department store in Holborn, London. Dating back to around 1927, this image provides a glimpse into the consumer culture of the early twentieth century. Gamages was a beloved institution that catered to the needs and desires of Londoners for nearly a century, from 1878 to 1972. The catalogue featured in this print would have been a treasure trove of goods ranging from clothing and household items to toys and gadgets, offering something for everyone. The intricate details and elegant typography on display in this lithograph speak to the craftsmanship and attention to detail that went into producing such catalogues during this time period. The black-and-white aesthetic adds a timeless quality to the image, evoking nostalgia for an era when browsing through printed catalogs was a cherished pastime. As we admire this piece of history preserved in print form, we are reminded of how department stores like Gamages played an integral role in shaping consumer trends and lifestyles throughout the twentieth century. This image serves as both a visual delight and a historical artifact, capturing a moment in time when shopping was not just about acquiring goods but also about experiencing wonder and excitement.

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