Page from Gamage's General Catalogue (96th edition), c.1927 (litho)

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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)

8670099 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn

Media ID 38488526

© © Look and Learn / Bridgeman Images

Department Store Departmentstore Depertment Store

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EDITORS COMMENTS
This vintage lithograph print captures a page from Gamage's General Catalogue, showcasing the diverse range of products offered by the iconic department store in Holborn, London. Dating back to around 1927, this image provides a glimpse into the shopping experience of early 20th century England. Gamages was a beloved institution that operated for nearly a century, from 1878 to 1972, catering to the needs and desires of Londoners and visitors alike. The catalogue featured in this print would have been a treasure trove of goods ranging from clothing and accessories to household items and toys. The detailed illustration on display here reflects the craftsmanship and attention to detail characteristic of the time period. Each item listed on this page tells a story about consumer culture in the interwar years, offering insight into trends and tastes prevalent during that era. As we admire this piece of history preserved through art, we are reminded of how far retail has come since Gamages' heyday. Yet there is something timeless about flipping through catalogues like these, evoking nostalgia for simpler times when browsing through pages was an adventure in itself.

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