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Saint Medard, Patron Saint of Umbrella Sellers, c. 1910 (colour litho)
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Saint Medard, Patron Saint of Umbrella Sellers, c. 1910 (colour litho)
488443 Saint Medard, Patron Saint of Umbrella Sellers, c.1910 (colour litho) by French School, (20th century); Private Collection; (add.info.: Illustration from a series of the patron saints of different trades and professions produced as promotional cards to accompany the sale of Chocolat Aiguebelle'; Saint Medard (c.457-c.545) French saint; his feast day is on 8 June and as with the English Saint Swithin, it is believed that the weather on that day will continue for 40 days; as a child he was protected from rain by an eagle who hovered over him and this explains his association with umbrellas ;Saint-Medard, patron des marchands de parapluies; the Chocolaterie d'Aiguebelle was established in 1869 by Trappist monks at their abbey of Aiguebelle in the Drome area; between 1893 and 1895 a factory was built in the nearby town of Donzere and became an important supplier of chocolate products until 1978, when production ceased and the factory closed; however a branch had been established in 1942 in Morocco and as the Compagnie Cherifienne de Chocolaterie continues today to make chocolates under the brand name of Aiguebelle; the promotional trade cards produced by Aiguebelle in the late 19th and early 20th century were of exceptional quality;)
Media ID 32178750
© Bridgeman Images
Carte Reclame Chocolat Chocolate Chocolates Chromo Collectable Dealer Dealers Marketing Parapluie Patron Patrons Promotion Promotional Protection Protector Publicity Rain Raining Reclame Trade Card Umbrella Umbrellas Vendors Vintage Card Advertizing
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This vibrant and captivating print showcases "Saint Medard, Patron Saint of Umbrella Sellers" in all his glory. Created around 1910 by the French School, this colour lithograph is part of a series featuring patron saints of various trades and professions. The image is from a private collection and was originally produced as a promotional card for Chocolat Aiguebelle. The illustration depicts Saint Medard, a revered French saint who lived between 457 and 545 AD. Known for his association with umbrellas, he became the patron saint of umbrella sellers due to an intriguing legend surrounding his childhood. As the story goes, an eagle once protected him from rain by hovering over him. This remarkable event has forever linked Saint Medard to the symbol of umbrellas. Chocolat Aiguebelle, established in 1869 by Trappist monks at their abbey in Aiguebelle, played a significant role in producing these exquisite trade cards during the late 19th and early 20th centuries. Although production ceased at their factory in Donzere in 1978, the Compagnie Cherifienne de Chocolaterie continues to make chocolates under the brand name Aiguebelle today. This particular print captures not only the artistic beauty of Saint Medard but also represents a fascinating piece of history tied to both religious devotion and chocolate-making traditions. Its exceptional quality makes it an invaluable addition to any art enthusiast's collection.
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