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Advertising image "Irma"for oranges from Valencia in Spain, 1950
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Advertising image "Irma"for oranges from Valencia in Spain, 1950
LSE4310980 Advertising image " Irma" for oranges from Valencia in Spain, 1950. by Spanish School, (20th century); Private Collection; (add.info.: Advertising image " Irma" for oranges from Valencia in Spain, 1950.); Photo eLeonard de Selva; Spanish, out of copyright
Media ID 23318022
© Leonard de Selva / Bridgeman Images
Advertising Poster Displays Orange Fruit Pin Up
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EDITORS COMMENTS
This advertising image titled "Irma" for oranges from Valencia in Spain, 1950, captures the essence of Spanish culture and the allure of fresh produce. Created by an anonymous Spanish School artist from the 20th century, this print showcases a stunning woman surrounded by vibrant orange fruits. The image exudes a sense of joy and vitality as the woman proudly displays the bountiful harvest of Valencia's famous oranges. Her radiant smile and confident pose invite viewers to indulge in the succulent taste and refreshing juiciness that these citrus gems have to offer. The composition skillfully combines elements of botany, natural history, and science with its focus on botanical accuracy. The attention to detail is evident in every aspect - from the intricate depiction of each orange fruit to the delicate shading that brings depth and dimensionality to the artwork. As an advertising poster, "Irma" effectively entices consumers with its combination of beauty and functionality. It celebrates both femininity through its pin-up style portrayal of a woman and nature through its emphasis on organic produce. Leonard de Selva's photograph perfectly captures this timeless piece, preserving it for future generations to appreciate. This print serves as a reminder not only of Valencia's rich agricultural heritage but also as an homage to artistry itself.
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