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Colour photography (chromolitho)
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Colour photography (chromolitho)
961468 Colour photography (chromolitho) by French School, (19th century); Private Collection; (add.info.: Colour photography. Chicoree Arlatte, Cambrai, trade card, 19th century.); © Look and Learn
Media ID 22631790
© Look and Learn / Bridgeman Images
Arlatte Cambrai Camera Chemical Chemicals Chicoree Chicoree Arlatte Chicory Innovation Inventions Prism Produce Product Products Rainbow Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera
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This vibrant and captivating chromolitho print from the 19th century showcases the wonders of colour photography. The image, titled "Colour Photography (chromolitho)", depicts a trade card for Chicoree Arlatte, a popular food product in Cambrai, France during that era. The composition features a beautifully illustrated female figure holding a prism-like object that represents the innovation and knowledge behind this groundbreaking invention. The use of light and glass creates a mesmerizing rainbow effect, highlighting the power of colour in advertising. As an ephemeral piece of history, this advertisement not only promotes Chicoree Arlatte but also reflects the social and cultural significance of French products at that time. It serves as evidence of how advertisements played an essential role in shaping consumer behavior and influencing food supply choices. The intricate details and vivid colours captured through chemical processes demonstrate the technical expertise required to produce such stunning illustrations. This print is not just an advertisement; it is a testament to human ingenuity in harnessing technology to create visually striking images. Preserved within private collections today, this artwork offers us a glimpse into the past while reminding us of our ongoing fascination with both artistry and commerce. Its presence on Fine Art Finder allows viewers to appreciate its historical value without commercial intent or association with any specific company.
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