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La poste aux Indies Neerlandaises (JAVA): Advertising chocolate Poulain 1890
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La poste aux Indies Neerlandaises (JAVA): Advertising chocolate Poulain 1890
JAB4119859 La poste aux Indies Neerlandaises (JAVA): Advertising chocolate Poulain 1890 by French School, (19th century); (add.info.: La poste aux Indies Neerlandaises (JAVA): Advertising chocolate Poulain 1890); Photo ©Jaime Abecasis
Media ID 33093546
© ©Jaime Abecasis / Bridgeman Images
Abecasis Factor Indonesia Indonesia Indonesian Indonesian Mail Neerlanders South East Asia Asian Asian Dutch Netherlands Hollander Hollanders Netherland Netherlands Holland Dutch The Netherland
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This print titled "La poste aux Indies Neerlandaises (JAVA): Advertising chocolate Poulain 1890" takes us back to the colonial era in Java, Indonesia. The image, captured by the French School in the 19th century and beautifully preserved by © Jaime Abecasis, showcases an intriguing blend of cultural elements. In this snapshot, we see a horseman dressed in traditional attire proudly displaying a flag while riding through a vibrant Asian landscape. The horseman represents the postal service of the Dutch East Indies during that time period. This visual advertisement for Poulain chocolate adds an unexpected twist to the scene, highlighting how even amidst colonialism and cultural exchange, commercial interests found their way into everyday life. The photograph offers a glimpse into the communication methods employed by both locals and colonizers at that time. It reminds us of how important mail delivery was as a factor in connecting people across vast distances. Beyond its historical significance, this artwork also captures the essence of South East Asia's rich traditions and diverse population. It serves as a reminder of Java's unique identity within Indonesian culture while acknowledging its ties to European influences. Overall, this print is not just visually stunning but also prompts reflection on themes such as tradition, job roles, and global connections during an era marked by colonialism.
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