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Slogan: "Maison Fretin sells Stylish, Solid Boots, J'y Cours!... ", 1880 (chromolithography)
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Slogan: "Maison Fretin sells Stylish, Solid Boots, J'y Cours!... ", 1880 (chromolithography)
7309370 Slogan: "Maison Fretin sells Stylish, Solid Boots, J'y Cours!...", 1880 (chromolithography) by French School, (19th century); Private Collection; (add.info.: in "Fashion alphabet and costume history. Published by the Auguste Fretin shoe factory, Paris, n.d. (around 1880). Advertising chromolithographs. (Note: Auguste Fretin only printed the letters of his first and last name)."); Photo © Duvallon
Media ID 28382786
© Duvallon / Bridgeman Images
Abecedary Advertistment Alphabet Primer Eyeglasses Glasses Glove Gloved Gloves Grotesque Grotesques Lithos Male Fashion Men Fashion Mens Clothing Mens Fashion Spectacles Top Hat Advertizing Alphabet Letter Bearded
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EDITORS COMMENTS
This vibrant chromolithography print from 1880 showcases a satirical cartoon advertisement for Maison Fretin, a Parisian shoe factory. The slogan boldly declares, "Maison Fretin sells Stylish, Solid Boots, J'y Cours!. . " which translates to "I run there!" in English. Created by the French School in the 19th century, this piece is part of a collection published by Auguste Fretin himself. The image features an alphabet primer theme with each letter represented by a whimsical character wearing fashionable attire and accessories. The bearded man depicted in this particular print exudes masculinity as he confidently walks with his cane and dons a stylish hat and gloves. His spectacles add an air of sophistication to his look. This satirical drawing cleverly combines humor and fashion to promote Maison Fretin's high-quality boots. It reflects the artistic style prevalent during that era while also serving as an effective advertising tool for the company. Capturing the essence of early 19th-century European fashion trends, this chromolithograph offers viewers a glimpse into the world of men's fashion at that time. With its vivid colors and attention to detail, it serves as both an artistic masterpiece and historical artifact. As part of Bridgeman Images' private collection, this print preserves not only Maison Fretin's legacy but also highlights the creativity and ingenuity behind advertising campaigns during that period.
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