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Wales, a promotional card for the drink Chicoree a la Bergere
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Wales, a promotional card for the drink Chicoree a la Bergere
488433 Wales, a promotional card for the drink Chicoree A la BergAre with depictions of Welsh life, c.1890 (colour litho) (see also 488432) by French School, (19th century); Private Collection; (add.info.: Pays de Galles ; L to R; a couple on horseback in traditional Welsh costume and hats, carol singers and a fisherman carrying his coracle on his back; the reverse carries a description of Wales, its geography, customs, traditions and the Eisteddfod; this drink made from chicory became very popular in France after the scarcity of coffee following a blockade of British shipping by Napoleon in 1806; the chicory plant, when roasted, produced a drink that resembled or could be added to coffee; still popular in France today as a drink on its own or as an additive to coffee or in cooking, it was grown and produced in large quantities in the 19th century in the North of France in the Pas-de-Calais region, where the Emile Blonzel factory was sited at Haubourdin; Pays de Galles; ); French, out of copyright
Media ID 22671744
© Bridgeman Images
Boisson Carol Carols Carte R And Xe9 Carte Reclame Chicoree Chicory Chromo Clame Coracle Eisteddfod Fisherman Marketing Noel Promotional Publicity Singers Singing Songs Substitute Trade Card Traditions Vintage Card Wales Waterfall Welsh Canot To Fish
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EDITORS COMMENTS
This vibrant print captures the essence of Welsh life in the late 19th century, serving as a promotional card for the popular drink Chicoree a la Bergere. The image showcases various depictions of Welsh customs and traditions, transporting viewers to this enchanting land. In the foreground, a couple dressed in traditional Welsh costumes and hats can be seen riding on horseback, exuding elegance and grace. Behind them, carol singers bring joyous melodies to the streets while a fisherman carries his coracle on his back, symbolizing Wales' deep connection with its coastal heritage. The reverse side of the card provides an insightful description of Wales itself - its geography, customs, traditions, and even mentions the renowned Eisteddfod festival. This celebration of Welsh culture further emphasizes the rich tapestry that makes up this fascinating country. Chicory became immensely popular in France after Napoleon's blockade disrupted coffee imports in 1806. Roasted chicory produced a drink that closely resembled coffee or could be added to it. Even today, it remains beloved in France both as a standalone beverage and as an additive to coffee or cooking recipes. This print not only promotes Chicoree a la Bergere but also serves as an artistic homage to Wales' unique way of life during this era. Preserved within private collections worldwide, it continues to captivate audiences with its vivid colors and charming depiction of Welsh society from over a century ago.
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