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Christmas advertisement showing Santa Claus bringing gifts for WW1 soldiers from Dickins and Jones department store (colour litho)
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Christmas advertisement showing Santa Claus bringing gifts for WW1 soldiers from Dickins and Jones department store (colour litho)
6030545 Christmas advertisement showing Santa Claus bringing gifts for WW1 soldiers from Dickins and Jones department store (colour litho) by English School, (20th century); Private Collection; (add.info.: Christmas advertisement showing Santa Claus bringing gifts for WW1 soldiers from Dickins and Jones department store.); Look and Learn / Valerie Jackson Harris Collection
Media ID 23574898
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
Barracks Cheerful Cheerfulness Delivering Department Father Christmas Gaiety Gifts Good Mood Happiness Happy Joys Merry Presents Robe Santa Claus Snowing Store Visiting Welcoming 1914 1918 Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Emotions Ephemera Feeling War Scene War Zone
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EDITORS COMMENTS
This vibrant and heartwarming Christmas advertisement captures the spirit of joy and cheerfulness amidst the backdrop of World War I. Painted in vivid colors, it showcases Santa Claus, also known as Father Christmas, visiting soldiers on the frontlines to deliver gifts from Dickins and Jones department store. Dressed in his iconic red robe, Santa stands tall against a snowy winter landscape outside the soldiers' barracks. The soldiers eagerly gather around him, their military uniforms contrasting with Santa's festive attire. Their faces radiate happiness and excitement as they receive presents from this unexpected visitor. In this 20th-century lithograph print, we witness a momentary respite from the harsh realities of war. It reminds us that even during times of conflict, acts of kindness can bring moments of joy and hope. This advertisement not only promotes Dickins and Jones as a reputable shopping destination but also serves as a poignant reminder that love and compassion transcend all boundaries. The image evokes emotions ranging from nostalgia to gratitude for those who served during the Great War. It symbolizes unity among troops while highlighting the power of small gestures to uplift spirits in challenging circumstances. As we gaze upon this historical artwork today, it serves as an enduring testament to resilience and humanity's ability to find solace even amidst adversity.
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