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Advertisement for Colmans Mustard, Returned from Klondyke (colour litho)
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Advertisement for Colmans Mustard, Returned from Klondyke (colour litho)
5197945 Advertisement for Colmans Mustard, Returned from Klondyke (colour litho) by Hassall, John (1868-1948); Private Collection; (add.info.: Advertisement for Colmans Mustard, Returned from Klondyke.); © Look and Learn
Media ID 25185180
© Look and Learn / Bridgeman Images
Blanket Feet Klondyke Mustard Returned Warming Yellow Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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This vibrant and captivating print captures an iconic advertisement for Colmans Mustard, returned from Klondyke. The image, a colour lithograph by the talented John Hassall, showcases the power of advertising in its most creative form. Set against a cold backdrop, we see a weary traveler with yellow feet wrapped in a thick blanket. His journey back from Klondyke has undoubtedly been arduous and freezing. However, his spirits are instantly lifted as he clutches a jar of Colmans Mustard tightly in his hand. The clever use of imagery here is evident - mustard being known for its warming properties perfectly complements the frigid setting. This advertisement effectively communicates that even in the harshest conditions, Colmans Mustard can provide comfort and warmth to those who need it most. The attention to detail is remarkable; every element within this ad contributes to its overall impact. From the bold colors used to depict both the mustard jar and the surrounding landscape, to the subtle inclusion of other advertising elements such as blankets and boots - all serve as reminders that this is not just any ordinary product but one endorsed by those who have experienced extreme conditions firsthand. In conclusion, this print serves as a testament to both John Hassall's artistic prowess and Colmans Mustard's ability to capture consumer attention through innovative advertising techniques. It reminds us that sometimes even something as simple as mustard can make all the difference when faced with adversity.
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