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Shop Early, 1930 (colour litho)
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Shop Early, 1930 (colour litho)
694169 Shop Early, 1930 (colour litho) by Beard, Freda (fl.1921-26); 72x36 cm; London Metropolitan Archives, City of London; (add.info.: An LCC Tramways poster showing a detail of Christmas tree decorations; candles and baubles, with trams in the background.); © London Metropolitan Archives
Media ID 25210346
© London Metropolitan Archives / Bridgeman Images
Bauble Baubles Candle Candles Posters Public Tram Trams
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Shop Early, 1930 - A Nostalgic Glimpse into Christmas Past
EDITORS COMMENTS
. This print titled "Shop Early, 1930" takes us back in time to the bustling streets of London during the holiday season. Created by Freda Beard, a talented artist active in the early 20th century, this colour lithograph captures the essence of Christmas shopping in an era long gone. The image showcases a delightful detail of a decorated Christmas tree adorned with flickering candles and vibrant baubles. Against this festive backdrop, trams can be seen gliding through the city streets, adding to the lively atmosphere. This poster was originally designed for London County Council Tramways as part of their advertising campaign. Transporting us to a time when public transportation played an integral role in daily life, this artwork not only serves as an advertisement but also offers a glimpse into British culture and traditions during that period. It symbolizes the excitement and anticipation surrounding Christmas shopping while highlighting England's rich history and heritage. Preserved by the London Metropolitan Archives, this remarkable piece allows us to appreciate how much has changed over decades while reminding us of timeless values such as community spirit and early preparations for special occasions. As we gaze upon this enchanting scene from yesteryears captured by Bridgeman Images' high-quality reproduction techniques, we are reminded to embrace both nostalgia and progress as we celebrate future Christmases together.
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