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Advertising postcard for Berthuin beauty products (Powder, soap and creams). Around 1920
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Advertising postcard for Berthuin beauty products (Powder, soap and creams). Around 1920
LSE4111879 Advertising postcard for Berthuin beauty products (Powder, soap and creams). Around 1920. by French School, (20th century); Private Collection; (add.info.: Advertising postcard for Berthuin beauty products (Powder, soap and creams). Around 1920.); Photo eLeonard de Selva; French, out of copyright
Media ID 22297758
© Leonard de Selva / Bridgeman Images
1920s 20s 20s Beauty Accessory Beauty Product Mirror Soap Toilet Chromolithography Chromo
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This advertising postcard from around 1920 showcases the allure of Berthuin beauty products. The French School artist behind this masterpiece skillfully captures the essence of the era, using vibrant chromolithography to bring these beauty essentials to life. In the center of the composition, a stunning woman gazes into a mirror, her reflection revealing flawless skin and radiant confidence. Surrounding her are various Berthuin products - powders, soaps, and creams - elegantly arranged to entice potential customers. The postcard exudes an air of sophistication and femininity that was highly sought after during this time period. It transports us back to an era when indulging in luxurious beauty rituals was not just a routine but an art form. As we admire this vintage print today, it serves as a reminder of how our perception of beauty has evolved over time. While trends may change and new products emerge, one thing remains constant: the desire for self-care and enhancing our natural features. Leonard de Selva's photograph perfectly encapsulates this timeless pursuit by capturing both the elegance of the model and showcasing Berthuin's commitment to quality skincare. This postcard is not just a piece of history; it is also a testament to our ongoing fascination with all things beautiful.
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