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Advertisement for the Turin International, 1911
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Advertisement for the Turin International, 1911
3784846 Advertisement for the Turin International, 1911; (add.info.: Advertisement for the Turin International, 1911. Also known as the Esposizione Internazionale dell Industrie e del Lavoro (International Exhibition of Industry and Labour). Shows two nude men planting an Italian flag in the ground. From a sketch by Leopoldo Metlicovitz (1868-1944).
Private collection from collector TS); Lebrecht History
Media ID 33391142
© Lebrecht History / Bridgeman Images
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Advertisement for the Turin International, 1911 - A Symbol of Italian Patriotism and Artistic Expression
EDITORS COMMENTS
. This photograph print, captured by Leopoldo Metlicovitz in 1911, showcases an iconic advertisement for the Turin International Exhibition. Also known as the Esposizione Internazionale dell Industrie e del Lavoro, this grand event celebrated industry and labor on a global scale. In this thought-provoking image, two nude men stand proudly amidst a barren landscape, their bodies illuminated by natural light. With determination etched on their faces, they plant an Italian flag firmly into the ground. This powerful gesture symbolizes unwavering patriotism and national pride. Metlicovitz's sketch-turned-advertisement is a testament to his artistic prowess. The bold lines and intricate details bring life to these figures while evoking a sense of strength and resilience. His masterful use of shading adds depth to their muscular forms against the stark backdrop. As we delve into early 20th-century Italy through this artwork, it becomes clear that it represents more than just an advertisement; it encapsulates the spirit of an entire nation during a time of great change and progress. It serves as both a call to action for Italians to embrace their heritage and contribute to industrial growth while also showcasing Italy's rich artistic traditions. This extraordinary piece transports us back in time when world fairs were at their zenith – vibrant hubs where nations showcased technological advancements alongside cultural achievements. Through its nudity and symbolism, this advertisement challenges societal norms while celebrating human form as art itself. Bridgeman Images has meticulously preserved this historical gem from its private collection with collector TS so that future generations can appreciate its significance within Italian history, European culture, advertising artistry, and early 20th-century aesthetics.
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