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Child in his bath, Sunlight soap advertisement, end of 19th century (poster)
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Child in his bath, Sunlight soap advertisement, end of 19th century (poster)
1805435 Child in his bath, Sunlight soap advertisement, end of 19th century (poster) by Berchmans, Emile (1867-1947); (add.info.: Child in his bath : poster by Berchmans for Sunlight soap, Belgium, end of 19th century); Photo © CCI
Media ID 31949532
© CCI / Bridgeman Images
Affiche Poster Hygiene Publicite Pub Print Ad Advert 19e Siecle 19th Century
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EDITORS COMMENTS
This print captures a charming moment from the end of the 19th century, showcasing a child in his bath as part of an advertisement for Sunlight soap. Created by Emile Berchmans, a Belgian artist known for his exceptional poster designs, this image radiates innocence and purity. The child's joyful expression is illuminated by the soft glow of sunlight streaming through the window. His tiny hands playfully splash water, creating ripples that reflect the light. The composition exudes a sense of tranquility and cleanliness, perfectly aligning with Sunlight soap's message of hygiene. Berchmans' artistic prowess shines through in every detail - from the delicate brushstrokes capturing each strand of hair to the vibrant colors that bring life to this historic scene. This poster serves as both an advertisement and a work of art, seamlessly blending commercial intent with aesthetic appeal. As we gaze upon this piece today, it offers us a glimpse into a bygone era when advertising relied on artistic excellence rather than digital manipulation. It reminds us that even mundane tasks like bathing can be transformed into moments filled with beauty and wonder. Preserved through time thanks to Bridgeman Images' dedication to archiving historical artwork, this photograph print allows us to appreciate not only its visual splendor but also its cultural significance. It serves as a testament to how art has always played an integral role in shaping our perception of products and their impact on society.
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