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Unidentified woman demonstrating the use of the Apex vacuum cleaner, c
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Unidentified woman demonstrating the use of the Apex vacuum cleaner, c
1078893 Unidentified woman demonstrating the use of the Apex vacuum cleaner, c.1913-14 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; eNew York Historical Society; American, out of copyright
Media ID 22621768
© New York Historical Society / Bridgeman Images
Appliance Appliances Chores Cleaner Cleaners Cleaning Demonstrating Demonstration Electric Hoover Household Housework Maids Vacuum Apex Hoovering Hoovers Maid Vacuuming Vacuums
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EDITORS COMMENTS
This photograph captures a moment in time, showcasing an unidentified woman demonstrating the use of the revolutionary Apex vacuum cleaner. Taken around 1913-14 by William Davis Hassler, this image is now part of the esteemed collection at the New-York Historical Society. The photo transports us to an interior setting where this pioneering household appliance is being showcased. The woman, dressed elegantly in early 20th-century attire, exudes confidence as she effortlessly maneuvers the electric cleaner across the floor. Her poised demeanor reflects a shift in societal norms as women began embracing new technologies and taking on more active roles within their homes. Intriguingly, we catch a glimpse into domestic life during this era - a time when maids were often responsible for laborious housework tasks such as vacuuming. This demonstration not only highlights the ease and efficiency brought about by modern appliances but also underscores how they impacted daily chores and transformed traditional gender roles. Hassler's composition skillfully captures both the practicality of cleaning with an Apex vacuum cleaner and its potential to liberate women from arduous manual labor. As we gaze upon this historical artifact, we are reminded of how innovation has shaped our lives over time while appreciating those who paved the way for progress in everyday tasks like cleaning.
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