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Big Heads. 1927: Giant models in a procession at Southend Carnival advertising
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Big Heads. 1927: Giant models in a procession at Southend Carnival advertising
1927: Giant models in a procession at Southend Carnival advertising Jackamans Pure Bedding. (Photo by Topical Press Agency/Getty Images)
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Topical Press Agency
Media ID 25832247
Advertising Bizarre Format Landscape Horse Mannequin Processions Unusual Scale
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EDITORS COMMENTS
This print takes us back to the year 1927, where a grand procession at Southend Carnival is underway. The eye-catching spectacle showcases giant models that tower over the crowd, drawing attention to Jackamans Pure Bedding. As we delve into this peculiar scene, we are greeted by an array of characters - both human and inanimate. Amidst the sea of onlookers, men and women stand alongside towering mannequins adorned with elaborate costumes. Their exaggerated features create an otherworldly ambiance as they march through the streets of England. A majestic horse adds a touch of regality to this bizarre display, symbolizing power and grace amidst the unusual scale. The purpose behind this extravagant parade becomes clear as we notice signs promoting Jackamans Pure Bedding adorning these larger-than-life figures. This creative advertising strategy captures our imagination while simultaneously showcasing European ingenuity during that era. Preserved by Topical Press Agency's lens, this photograph offers a glimpse into a time when parades and processions were not only about celebration but also served as platforms for innovative marketing campaigns. It reminds us how artistry can be found even in unexpected places – transforming everyday objects into extraordinary spectacles that leave lasting impressions on those fortunate enough to witness them firsthand.
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