Asahi Collection

Asahi Beer headquarters, Tokyo, Japan The building and the sculpture Flamme d Or were designed by Phillipe Starck in the 1980 s

Nagano City, Japan at dusk from Asahi Mountain

Asahi Building Golden Flame Abstract, Tokyo, Japan

Warships 1886-1910 (litho)
7184096 Warships 1886-1910 (litho) by McDowell, William John Patton (1889-1950); Private Collection; (add.info.: Warships 1886-1910)

Japan: Advertising poster for Asahi Beer featuring a young woman, c. 1910

Japan: Advertisement for liquid pomade from Matsuura Cosmerics, Bitaol, 1937
This 1937 adveritisement represents a moga or modern girl as envisaged in Japan in the 1930s. Taken from the Weekly Asahi (Rising Sun)

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Amidst the tranquil dusk in Nagano City, Japan, Asahi Mountain stands proud, overlooking the headquarters Beer, a beacon of Japanese hospitality and tradition since the early 1900s. The golden flame abstract of the Asahi Building in Tokyo shines bright, reflecting the company's unwavering commitment to innovation. As we journey back in time, we find Asahi's roots deeply embedded in Japan's rich history. Warships from the late 1800s, like the one built at Clydebank and completed in 1901, carried the Asahi name with pride. In the same era, Asahi Beer advertisements featured young women, symbolizing the brand's connection to the community and its role in celebrating life's simple pleasures. The 1930s brought about a new era of product offerings, with Matsuura Cosmerics introducing liquid pomade under the Asahi name. The golden flame abstract reappears, now gracing the label of this popular consumer item. Fast forward to modern times, and the Asahi Building in Tokyo continues to shine, its abstract design a testament to the company's enduring spirit. As we raise a glass Beer, we honor the past and look forward to the future, knowing that the Asahi name will continue to be synonymous with quality and tradition.