Breakfast Cereal Collection

Seed and feed store, Lincoln, Nebr. 1942. Creator: John Vachon
Seed and feed store, Lincoln, Nebraska. [For sale: Best Sudan Grass - Texas Grown - Prices Low ; Better Loaf flour, potatoes, apples, chewing and smoking tobacco, soft drinks, oranges, grapefruit

Grand Grocery Co. Lincoln, Neb. 1942. Creator: John Vachon
[Grand Grocery Co.], Lincoln, Nebraska. [For sale: Better Loaf flour, potatoes, apples, chewing and smoking tobacco, soft drinks, oranges, grapefruit, Rice Krispies]

Potato workers camp, no tents, waiting for... Outskirts of Merrill, Klamath County, Oregon, 1939
Outskirts of Merrill, Klamath County, Oregon. Potato workers camp, no tents, waiting for farm family labor camp (FSA - Farm Security Administration) to open

Tent interior in a pea pickers camp, Santa Clara County, California, 1939. Creator: Dorothea Lange
Tent interior in a pea pickers camp. Food supply and household equipment. Santa Clara County, California

Advertisement for Provost Oats, 1901. A print from The Illustrated London News, 23 February 1901

Advert for Cream of Wheat, American hot breakfast cereal, 1923

Emmer wheat, farro or hulled wheat (triticum amyleum)
Illustration of a Emmer wheat, farro or hulled wheat (triticum amyleum)

Glass and spoon with muesli, yoghurt, berries, red currants, blueberries, strawberry, blackberry

Two bars of breakfast cereal, close up

Wheat (Triticum turgidum)
Illustration of a Wheat (Triticum turgidum)

Polish wheat (Triticum polonicum)
Illustration of a Polish wheat (Triticum polonicum)

Einkorn wheat (triticum monococcum)
Illustration of a Einkorn wheat (triticum monococcum)

Wheat (triticum vulgare muticum)
Illustration of a Wheat (triticum vulgare muticum)

Common wheat (Triticum aestivum)
Illustration of a common wheat (Triticum aestivum), also known as bread wheat

Durum Wheat (Triticum turgidum)
Illustration of a Durum Wheat (Triticum turgidum)

Sprat Barley (Hordeum zeocriton)
Antique illustration of Sprat Barley (Hordeum zeocriton)

Rye (Secale cereale)
Antique illustration of Rye (Secale cereale)

Wheat (Triticum vulgare)

Spelt (Triticum spelta), also known as dinkel wheat, or hulled wheat, is a species of wheat cultivated since 5000 BC

Wheat (triticum compactum aristatum)

Spelt (Triticum spelta muticum)
Antique illustration of a Spelt (Triticum spelta muticum)

Cereal crops
Illustration of a bunch of cereal crops

Line drawing of foods that provide fiber including bread, corn, cereal

Illustration of putting oatmeal in bowl of cold water with live mussels to expel dirt as they feed

Illustration of bowl of rice based breakfast cereal

Illustration of girl pouring milk from jug into bowl of cornflakes

Various cereals on table

Black japanese style spoons with kamut wheat, quinoa, buckwheat

Various types of cereals, wheat, rye, unripe spelt grain and spelt, in jute bags on rustic wood

Cereal & Coffee
View of a table setting with a bowl of breakfast cereal (and banana slices), a cup of coffee, and a pitcher of milk, mid to late twentieth century. (Photo by Tom Kelley/Getty Images)

Elegant boy (6-7) eating at table, (B&W), portrait

Boy (4-5) wearing sailor suit, eating at table, (B&W), portrait

Bowls of oat flakes

Bowl of muesli topped with fruit and yogurt

Three wheat breakfast cereal biscuits

Bowl of cornflakes, view from above

Coloured SEM of Shredded Wheat breakfast cereal
Shredded wheat. Coloured scanning electron micrograph of Shredded Wheat" breakfast cereal. Shredded Wheat is a high fibre breakfast cereal composed of whole wheat grains shredded into long

Coloured SEM of Puffed Wheat breakfast cereal
Puffed wheat. Coloured scanning electron micrograph of Puffed Wheat" cereal. Puffed Wheat is a high fibre breakfast cereal made from whole wheat. Magnification: x90 at 5x7cm size

Breakfast cereal, computer artwork
Breakfast cereal. Computer artwork of a breakfast cereal in a bowl of milk

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"From Seed to Spoon: A Journey Through Breakfast Cereal" Step back in time to 1942, when the aroma of freshly baked bread wafted through the air at the Seed and Feed Store in Lincoln, Nebraska. Captured by John Vachon's lens, this snapshot transports us to an era where breakfast cereal was just beginning its rise to popularity. Meanwhile, at Grand Grocery Co. , also in Lincoln, Nebr. , shoppers peruse shelves lined with boxes of various cereals. John Vachon's photograph captures a moment frozen in time – a testament to how breakfast cereal became a staple on American tables. Traveling further back into history, we find ourselves amidst potato workers camped on the outskirts of Merrill, Klamath County, Oregon in 1939. Dorothea Lange's lens reveals their anticipation as they wait for nourishment after a hard day's work. Little did they know that breakfast cereal would soon become an integral part of their morning routine. Inside a humble tent within Santa Clara County's pea pickers camp lies another glimpse into the past. Dorothea Lange immortalizes this scene from 1939 – one where even amidst hardship and poverty, people found solace and sustenance in simple pleasures like breakfast cereal. Fast forward to 1901 when Provost Oats advertised its wholesome goodness across America. This early endorsement highlights how breakfast cereal began capturing hearts and palates nationwide. In 1923 Cream of Wheat took center stage as an American hot breakfast cereal. Its iconic advertisement showcased warm bowls brimming with creamy delight – enticing families everywhere to start their mornings with comfort food at its finest. But it wasn't just about advertising; it was about tradition too. Mr. Wardlow exemplified this beautifully as he said grace before dinner on Dead Ox Flat in Malheur County, Oregon during Dorothea Lange's visit in 1939.