Shoolbred Collection
Step into the world of Shoolbred, a renowned store in London that has left an indelible mark on the city's fashion scene
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Step into the world of Shoolbred, a renowned store in London that has left an indelible mark on the city's fashion scene. From its humble beginnings as a drapers shop on Tottenham Court Road to becoming a go-to destination for women's fashion, Shoolbred & Co. Has consistently delivered style and elegance. In 1905, their advert showcased the latest trends in women's fashion - from exquisite evening frocks to fashionable motoring coats. The attention to detail and quality were evident in every piece, making Shoolbred a favorite among discerning shoppers. But it wasn't just women who benefited from Shoolbred's expertise. In 1915, they expanded their offerings to include boys' school uniforms and wristwatches for both men and women. Their commitment to providing top-notch service extended beyond fashion; they also catered to soldiers and sailors with comforts during World War I. The front cover of The Sphere for Christmas 1915 captured the spirit of the times - showcasing not only fashionable clothing but also highlighting Shoolbred's dedication to supporting those serving their country. As time went on, Shoolbred continued to evolve with the changing tastes of society. A Tatler internal cover from July 22nd, 1914 featured their latest creations, proving that they were always at the forefront of style, more than just a store; it was an institution that shaped London's fashion landscape. With each passing year, they cemented their reputation as purveyors of timeless elegance and impeccable craftsmanship. Though no longer in operation today, the legacy lives on through these glimpses into its rich history. It serves as a reminder that true style is timeless and can transcend generations.