Undergarment Collection (page 7)

FASHION: CORSET, c1850. Advertisement for corsets and undergarments as worn by performers in the ballet La Sylphide. Steel engraving, French, c1850

WOMENs UNDERGARMENT, 1878. Reform Undersuit. Front and rear view of a new style of womens undergarment as an alternative to petticoats, designed by Mary Edwards Walker. Wood engraving, 1878

FASHION: BRACES, 1869. Shoulder braces for girls from 8 to 10 years old. Line engraving, American, 1869

Advert for Kestos brassiere and girdles 1932

Advert for Dickins & Jones sale
Last week Dickins & Jones sale for corsets Date: 1915

Advert for Kestos lingerie 1934
Advert for a brassiere for sport activities. Kestos A women can concertrate on her game and win Date: 1934

Advert for Le Gant corsets
A gown, particularly a formal gown, was never more of a success than the corset worn beneath it. Perfect control with absolute is achieved by " Le Gant" Sold by Harvey Nichols. Date: 1937

Advert for Kestos lingerie 1932
Advert for Kestos corsets, a backless foundation for evening wear. 1932

Advert for Kestos lingerie 1935

Advert for Gossard corset
Gossard corset - a new diaphanous delight for the women who care... a slenderer, sleeker silhouette comes like magic atits tender tounch. Date: 1937

Advert for Kestos brassiere 1934
Advert for Kestos lingerie, to be worn under swimwear. 1934

Advertisement for ladies garter
Advertisement for Le Ruban Tube Bicolore, a garter in red and blue to keep ladies stockings up and show off their thighs -- quick, elegant and simple. 1924

Advert for Gossard underwear 1948

Anglo-Saxon Lady
An Anglo-Saxon lady of rank in full dress, wearing a double veil and perforated mantle, embroidered gown over her undergarment. Behind her is a hammock-like carriage. Date: 850

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"Evolution of Undergarments: A Journey Through Time" Step back in time and explore the fascinating world of undergarments with these vintage advertisements. From the glamorous J. Roussel underwear advert of 1949 to the delicate women's lingerie showcased in 1932, each piece tells a unique story. In 1906, William Whiteley introduced elegant straight fronted corsets that embraced both style and comfort. Meanwhile, Gorringes captivated women with their exquisite range of womens underwear in 1927, leaving them feeling confident and empowered. As fashion progressed, so did innovation. In 1939, Vita-Flex revolutionized undergarments with its three-way stretch fabric made from pure rubber interwoven with fine cotton backing. This new material offered unparalleled flexibility without compromising on quality. Kestos lingerie took center stage in 1939 as it combined elegance and functionality seamlessly. Its timeless designs captured the hearts of women across generations. Not forgetting men's needs, BVD presented their high-quality underwear for men in a striking advertisement from 1914 - proving that comfort is not exclusive to one gender. The London Corset Company left an indelible mark on fashion history with their avant-garde creations showcased in a captivating advert from 1910. Their innovative designs pushed boundaries while accentuating natural beauty. Royal Worcester corsets became synonymous with sophistication and grace when they graced the scene in an enchanting advertisement from 1909 - showcasing how they can enhance every woman's silhouette effortlessly. These adverts remind us that undergarments have always played a crucial role in shaping our confidence and self-expression throughout history. Whether it was through enhancing curves or embracing freedom of movement, each era brought forth its own unique styles and innovations. So let us celebrate this journey through time as we appreciate how far we've come while cherishing those timeless pieces that continue to inspire modern-day fashion trends.