American typefounders cut for a pharmacists business card, 19th century

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American typefounders cut for a pharmacists business card, 19th century

MORTISED CUT, 19th CENTURY.
American typefounders cut for a pharmacists business card, 19th century

Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age

Media ID 8864825

Advertising Business Card Commerce Medicine Mortar Mortise Pestle Pharmacist

EDITORS COMMENTS
This print showcases an exquisite American typefounders cut from the 19th century, specifically designed for a pharmacist's business card. The intricate details of this mortised cut highlight the craftsmanship and artistry that went into creating such advertising materials during this era. The image transports us back to a time when commerce was flourishing in America, with businesses actively promoting their products and services through various means. This particular piece served as an advertisement for a pharmacist, symbolizing the importance of medicine in society. The presence of a pestle and mortar prominently featured on the cut further emphasizes its connection to pharmaceuticals. These tools were essential for pharmacists in preparing medicines by grinding substances into powders or pastes. They became iconic symbols associated with pharmacies and continue to be recognized today. As we delve deeper into this photograph, it becomes evident that business cards have long been utilized as effective marketing tools. Even in the 19th century, entrepreneurs understood the significance of leaving lasting impressions on potential customers. Preserved by The Granger Collection based in New York City, this remarkable piece serves as a testament to both historical advertising practices and artistic expression within commercial realms. It reminds us of how far we have come while appreciating the rich heritage that has shaped modern-day commerce.

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