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CHESTERFIELD CIGARETTE AD. Actress Barbara Stanwyck endorsing Chesterfield cigarettes. American magazine advertisement, 1949
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CHESTERFIELD CIGARETTE AD. Actress Barbara Stanwyck endorsing Chesterfield cigarettes. American magazine advertisement, 1949
CHESTERFIELD CIGARETTE AD.
Actress Barbara Stanwyck endorsing Chesterfield cigarettes. American magazine advertisement, 1949
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Media ID 6512053
1949 Advertising Barbara Celebrity Chesterfield Cigarette Endorsement Fur Coat Glove Gloves Hood Smoker Stanwyck
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EDITORS COMMENTS
In this print from 1949, we see the iconic actress Barbara Stanwyck endorsing Chesterfield cigarettes in an American magazine advertisement. Dressed elegantly in a luxurious fur coat and gloves, Stanwyck exudes sophistication and glamour as she holds a cigarette between her gloved fingers. Her piercing gaze captures the attention of viewers, drawing them into the allure of smoking Chesterfield cigarettes. This advertisement represents a time when celebrity endorsements held great influence over consumer choices. As one of America's most beloved actresses, Stanwyck's endorsement lent credibility to Chesterfield as a brand favored by sophisticated women across middle America. The image is carefully composed to evoke feelings of aspiration and desire for both the product and the glamorous lifestyle associated with it. The use of fur in this ad further adds to its opulence, symbolizing wealth and luxury. It reflects the prevailing fashion trends of that era while also appealing to consumers' desires for status symbols. However, it is important to note that this caption does not endorse or promote smoking but rather highlights historical advertising practices. Preserved by The Granger Collection in New York, this photograph serves as a reminder of how advertising has evolved over time while providing valuable insights into society's values during that period.
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