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An advertisement for Kestos lingerie, 1938
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An advertisement for Kestos lingerie, 1938
An advertisement for Kestos lingerie, 1938. Plate taken from Plaisir de France (December, 1938)
Heritage Images features heritage image collections
Media ID 14924556
© The Print Collector / Heritage-Images
Advert Advertisement Girdle Lingerie Model Plaisir De France Underwear Print Collector8
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EDITORS COMMENTS
This print showcases an advertisement for Kestos lingerie, dating back to 1938. The image was originally featured in the December issue of Plaisir de France magazine, a popular French publication during that era. The photograph captures a stunning model wearing the latest fashion trends of the time, highlighting the elegance and allure of Kestos lingerie. The woman exudes confidence as she poses gracefully in her stylish dress, emphasizing the importance of undergarments in completing any outfit. This advertisement specifically focuses on girdles, bras, and other types of underwear offered by Kestos. The monochrome aesthetic adds a timeless quality to the image, allowing us to appreciate both its artistic value and historical significance. As we delve into this snapshot from the past, it transports us back to a different era when fashion played an essential role in society. It serves as a reminder of how clothing choices have evolved over time while still maintaining their influence on personal style today. Preserved by The Print Collector organization for future generations to admire and study, this print offers us a glimpse into not only fashion history but also advertising techniques used during that period. It is through such images that we can explore our collective past and gain insights into cultural norms and societal expectations surrounding beauty ideals at that time.
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