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Advertising poster of the Sigma house, published for the International Exhibition
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Advertising poster of the Sigma house, published for the International Exhibition
Advertising poster of the Sigma house, published for the International Exhibition of Barcelona in 1929
Heritage Images features heritage image collections
Media ID 15197106
© - Index / Heritage-Images
1929 Barcelona International Machine Posters Publicity Santiago Ortega Sewing Sigma
EDITORS COMMENTS
This vibrant and captivating advertising poster of the Sigma house takes us back to the International Exhibition held in Barcelona in 1929. The poster, a true representation of its time, showcases the remarkable blend of artistry and commercialism that defined early 20th-century advertising. With its horizontal layout and rich colors, this print immediately catches the eye. Created by an unknown artist for private collection purposes, it highlights the innovative spirit of Spain during that era. The image features a sewing machine at its center, symbolizing progress and modernity. This powerful visual metaphor suggests that owning a Sigma sewing machine would bring efficiency and convenience into one's life. The attention to detail is evident as every element within the composition serves a purpose: from the bold typography announcing "Sigma" to smaller text promoting their participation in the International Exhibition. This clever combination of publicity tactics aimed to attract visitors while establishing brand recognition for Sigma. Santiago Ortega's influence on this piece cannot be overlooked either; his expertise in graphic design shines through with harmonious color choices and impeccable execution. Through this advertisement, Ortega successfully captures both beauty and functionality – characteristics highly valued during those times. As we admire this historical artifact today, let us appreciate not only its aesthetic appeal but also how it reflects society's aspirations towards progress nearly a century ago.
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