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Advertisement for the Second Swiss National Car and Bicycle Exposition, Geneva, 1906
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Advertisement for the Second Swiss National Car and Bicycle Exposition, Geneva, 1906
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Media ID 14968222
© The Print Collector
Advert Advertisement Geneva Motor Motor Industry Motor Show Swiss Switzerland Veteran Car Allegorical Figure Car Show Motor Car Nakedness Nudity
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Step into the Past - A Glimpse of Swiss Innovation and Elegance at the Second National Car and Bicycle Exposition, Geneva, 1906
EDITORS COMMENTS
. This print takes us back to a bygone era, immersing us in the excitement and grandeur of the Second Swiss National Car and Bicycle Exposition held in Geneva in 1906. The image showcases an exquisite advertisement that beautifully captures the essence of this remarkable event. Intriguingly artistic yet subtly alluring, the poster features a stunning allegorical figure representing Switzerland herself. With her graceful poise and flowing robes, she symbolizes both progress and tradition within the country's burgeoning transportation industry. Against a backdrop of vibrant colors inspired by Art Nouveau aesthetics, this lady beckons viewers to explore an exhibition that celebrates not only automobiles but also bicycles - two modes of transport that were rapidly gaining popularity during this time. The presence of women in this advertisement is noteworthy as it reflects their increasing involvement in society beyond traditional roles. It is evident that women played a vital role not just as spectators but also as participants in shaping Switzerland's motor industry. As we gaze upon this fascinating snapshot from history, we are reminded of how far we have come since those pioneering days when cars were still considered novelties. This print serves as a testament to Switzerland's rich heritage in innovation and its commitment to embracing new technologies while preserving its unique cultural identity.
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