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The Ault & Wiborg London Co. advert, 1919
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The Ault & Wiborg London Co. advert, 1919
The Ault & Wiborg London Co. advert, 1919. From The British Printer Vol. XXXII. [Raithby, Lawrence & Co. Ltd, London and Leicester, 1919]
Heritage Images features heritage image collections
Media ID 14987428
© The Print Collector
Advert Advertisement Ault Wiborg Ault Wiborg Company Bright British Printer Capital Letter Dark Fairytale Ink Maker Ink Manufacturer Journal Lawrence Co Magic Manufacturer Menacing Ominous Raithby Raithby Lawrence Raithby Lawrence Co Toadstool Ault Black Colour Gnome Wiborg
EDITORS COMMENTS
This black and red lithograph print from 1919 showcases an advertisement for The Ault & Wiborg London Co. With its bold colors and intricate details, the image transports us to a bygone era of printing magic. In this fairytale-like scene, we see a dark and ominous forest where a mysterious gnome stands beside a vibrant toadstool. The gnome's menacing expression hints at the power behind his occupation as an ink manufacturer. The concept of this advert is both intriguing and foreboding, drawing viewers into the world of this renowned company. The capital lettering adds to the sense of importance surrounding their profession in the early 20th century printing industry. As we gaze upon this enchanting portrait, it becomes clear that The Ault & Wiborg London Co. was not just any ink maker; they were pioneers in their field. This advertisement, taken from The British Printer Vol. XXXII journal, captures their commitment to quality and innovation. The print collector who discovered this gem has preserved not only a piece of history but also a glimpse into the artistry involved in advertising during that time period. This black colour lithograph evokes nostalgia while reminding us of the enduring impact made by manufacturers like Ault & Wiborg on our visual landscape.
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