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Commercial propaganda, Bethlehem, Pennsylvania, 1935. Creator: Walker Evans
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Commercial propaganda, Bethlehem, Pennsylvania, 1935. Creator: Walker Evans
Commercial propaganda. Bethlehem, Pennsylvania
Heritage Images features heritage image collections
Media ID 25325544
© Heritage Art/Heritage Images
Advert Advertisement Bethlehem Pennsylvania Usa Commerce Commercial Evans Walker Lamp Propaganda Sign Street Lamp Street Light Street Lighting Streetlighting Walker Evans Nitrate Negatives Gmgpc Recession
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This photo print, titled "Commercial Propaganda, Bethlehem, Pennsylvania, 1935" captures the essence of American advertising during the Great Depression. Taken by renowned photographer Walker Evans, this image offers a glimpse into the economic struggles faced by the country at that time. The photograph showcases a city street in Bethlehem adorned with various advertisements and signs. The stark contrast between light and shadow emphasizes the impact of commercial propaganda on everyday life. A prominent street lamp illuminates these messages, symbolizing both hope and desperation amidst challenging times. Evans' composition skillfully portrays the concept of commerce in America during this era. The negative space surrounding each advertisement highlights their significance as they vie for attention from passersby. This image serves as a historical document reflecting not only economic conditions but also cultural values prevalent in 1930s America. Preserved within the archives of the Library of Congress' Farm Security Administration collection, this photograph is part of an extensive visual record documenting life during one of America's most difficult periods. It stands as a testament to Evans' ability to capture profound social commentary through his lens. "Commercial Propaganda" invites viewers to reflect upon how advertising shapes our understanding of society and its influence on consumer behavior throughout history. As we gaze upon this still image frozen in time, we are reminded that even amidst adversity, human ingenuity finds ways to thrive – sometimes through artful persuasion or clever marketing tactics – leaving an indelible mark on our collective heritage.
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