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Doux reve. Avoir une bicyclette Kymris, c. 1898. Creator: Grün
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Doux reve. Avoir une bicyclette Kymris, c. 1898. Creator: Grün
Doux reve. Avoir une bicyclette Kymris, c. 1898. Private Collection
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Media ID 22173696
© Fine Art Images/Heritage Images
1898 Bicycle Bicycle Racing Communication Design Cycle Cycle Racing Cycles Cyclist Fin De Siecle Grun Jugendstil Jules Alexandre 1868 1938 Marketing Modern Style Modernisme Promotion Reformstil Sports Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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Doux rêve. Avoir une bicyclette Kymris, c. 1898
EDITORS COMMENTS
is a captivating and vibrant print that showcases the essence of advertising and art nouveau in the late 19th century. Created by Grün, this colour lithograph transports us to a time when bicycles were not just means of transportation but symbols of freedom and adventure. The image features a stylish cyclist riding a Kymris bicycle against a backdrop of bold geometric patterns and intricate floral motifs, characteristic of the Jugendstil movement. The poster's design seamlessly combines elements of graphic design with fine art aesthetics, reflecting the innovative spirit prevalent during this era. This artwork captures the excitement surrounding bicycle racing at the fin de siècle period in France. It serves as both an advertisement for Kymris cycles and an embodiment of modernism, promoting their sleek designs and cutting-edge technology. Jules Alexandre Grün masterfully employs his artistic skills to create an alluring composition that entices viewers to dream about owning one such bicycle themselves. The poster's visual appeal lies not only in its decorative qualities but also in its ability to evoke emotions related to speed, progress, and personal achievement. As we admire this piece from Fine Art Images/Heritage Images' private collection today, it reminds us how marketing techniques have evolved over time while retaining their power to captivate audiences across generations. "Doux rêve" indeed invites us into a world where cycling was more than just a sport; it represented an entire
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