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Fiat SAVA, 1927. Creator: Codognato, Plinio (1878-1940)
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Fiat SAVA, 1927. Creator: Codognato, Plinio (1878-1940)
Fiat SAVA, 1927. Private Collection
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Media ID 36227645
© Fine Art Images/Heritage Images
Art Deco Communication Design Fiat Marketing Promotion Vehicle Vehicles Colour Lithograph Graphic Design Poster And Graphic Design
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This color lithograph showcases the Fiat SAVA automobile, designed by the Italian artist and graphic designer Plinio Codognato in 1927. The image, now a part of a private collection, is a testament to the artistic and innovative spirit of the early automobile industry. Plinio Codognato (1878-1940) was an accomplished artist and designer, whose work spanned various fields, including advertising, fine art, and graphic design. In this particular piece, Codognato masterfully combined the sleek lines and modern aesthetics of the Art Deco movement with the dynamic energy of the motor car. The Fiat SAVA, or Società Anonima Vetture Automobili, was a luxury car produced by Fiat between 1926 and 1930. This advertisement for the vehicle, created by Codognato, showcases the Fiat SAVA in all its glory, with its elegant design, powerful engine, and sophisticated appeal. The vibrant colors and bold typography used in the poster add to its visual impact, making it an effective piece of communication design. The image is a color lithograph, a printing technique that allowed for the reproduction of intricate details and subtle color gradations. The result is a stunning representation of the Fiat SAVA that continues to captivate viewers even today. This poster not only serves as a beautiful work of art but also as a glimpse into the past, showcasing the evolution of automobile design and the role of graphic design in promoting transportation technology. The Fiat SAVA poster by Plinio Codognato remains an iconic piece of design history, a testament to the artistic vision and technical prowess of its creator.
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