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Florio Cinzano, 1930. Creator: Cappiello, Leonetto (1875-1942)
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Florio Cinzano, 1930. Creator: Cappiello, Leonetto (1875-1942)
Florio Cinzano, 1930. Private Collection
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Media ID 36249001
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Alcohol Alcohols Art Deco Cappiello Communication Design Leonetto 1875 1942 Marketing Promotion Spirits Vermouth Cinzano Colour Lithograph Graphic Design Poster And Graphic Design
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This color lithograph print, created by the renowned Italian artist Leonetto Cappiello in 1930, showcases the iconic figure of Florio Cinzano. Known for his groundbreaking contributions to advertising and graphic design, Cappiello's work epitomizes the Art Deco movement with its bold lines, vibrant colors, and dynamic composition. In this image, Cinzano, the eponymous character, is depicted as a dapper, mustachioed gentleman, exuding an air of sophistication and elegance. He stands before a backdrop of intricate geometric patterns, symbolizing the modernity and luxury associated with the Cinzano brand. The artist's masterful use of color and form draws the viewer's attention to the central figure, inviting them to explore the intricacies of the design. Cappiello's innovative approach to communication design revolutionized the advertising industry, paving the way for a new era of visual storytelling. This stunning piece, a testament to the artist's creativity and skill, is a prime example of his ability to transform a simple advertisement into a work of fine art. Originally created as a poster to promote the Cinzano vermouth, this print now serves as a reminder of the rich history of Italian design and the enduring influence of Art Deco aesthetics. A true masterpiece, it continues to captivate audiences with its timeless beauty and visual allure.
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