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Gladiator Cycle Company, 1905. Artist: Massias, Georges (active ca 1900)
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Gladiator Cycle Company, 1905. Artist: Massias, Georges (active ca 1900)
Gladiator Cycle Company, 1905. From a private collection
Heritage Images features heritage image collections
Media ID 19045549
© Fine Art Images/Heritage Images
Bicycle Bicycle Racing Communication Design Cycle Cycle Racing Cycles Cyclist Fin De Siecle Jugendstil Marketing Modern Style Modernisme Motorcycle Promotion Reformstil Stil Modern Stile Liberty Vehicle Vehicles Wiener Secession Colour Lithograph Graphic Design Motor Car Poster And Graphic Design
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EDITORS COMMENTS
This print showcases the Gladiator Cycle Company in 1905, a true masterpiece by artist Georges Massias. The artwork, part of a private collection, beautifully captures the essence of advertising and art nouveau during that era. The image is an amalgamation of various elements such as automobiles, bicycles, bicycle racing, and even motorcycles. Its vibrant colors and intricate details make it a stunning example of communication design at its finest. The poster serves as a testament to the innovative marketing strategies employed by the Gladiator Cycle Company. It effortlessly combines modern style with elements of Jugendstil and Stile Liberty to create a visually striking piece. Transportation enthusiasts will appreciate this snapshot into early 20th-century vehicles - from cycles to motor cars - all featured prominently in this lithograph. The inclusion of cyclists adds an element of sport and athleticism to the composition. With influences from Reformstil and Wiener Secession movements, this artwork encapsulates the spirit of fin de siècle France. It represents not only a time when society was rapidly evolving but also highlights how graphic design played an integral role in promoting brands like Société Gladiator. While we cannot mention commercial use due to restrictions on this caption, it's important to acknowledge that this print holds immense historical value for collectors and admirers alike. Its significance lies not just in its aesthetic appeal but also in preserving the artistic legacy left behind by Georges Massias during his active years around 1900.
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