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Kali Klor, 1925. Creator: Cappiello, Leonetto (1875-1942)
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Kali Klor, 1925. Creator: Cappiello, Leonetto (1875-1942)
Kali Klor, 1925. Private Collection
Heritage Images features heritage image collections
Media ID 20760045
© Fine Art Images/Heritage Images
Art Deco Cappiello Communication Design Hygiene Leonetto 1875 1942 Marketing Promotion Toilet Colour Lithograph Graphic Design Toothpaste
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EDITORS COMMENTS
This print titled "Kali Klor, 1925" showcases the artistic brilliance of Leonetto Cappiello, a renowned Italian creator. The image is part of a private collection and exemplifies the art deco movement with its vibrant colors and bold design. Cappiello's genius lies in his ability to seamlessly blend advertising and fine art. In this piece, he skillfully promotes Kali Klor toothpaste while simultaneously creating an aesthetically pleasing composition. The color lithograph captures attention with its striking hues and dynamic arrangement. The artwork reflects the importance of communication design as it effectively communicates the product's benefits through visual storytelling. Cappiello's graphic design expertise shines through as he cleverly incorporates elements that symbolize health and hygiene, such as a sparkling white toilet bowl. Originating from Italy in 1925, this promotional masterpiece demonstrates how marketing has evolved over time. It serves as a testament to the power of visual persuasion in promoting products without explicitly mentioning commercial use. Preserved by Fine Art Images/Heritage Images, this print continues to captivate viewers with its timeless appeal. It stands as a testament to Cappiello's enduring legacy in both advertising and fine art realms.
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