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Lausanne - Ouchy, 1936. Creator: Hirzel, Véra (active 1930s)
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Lausanne - Ouchy, 1936. Creator: Hirzel, Véra (active 1930s)
Lausanne - Ouchy, 1936. Private Collection
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Media ID 36331528
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Communication Design Marketing Promotion Schwitzerland Switzerland Colour Lithograph Graphic Design Hirzel Poster And Graphic Design
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Lausanne-Ouchy, 1936: A Vibrant and Elegant Invitation to Lake Geneva's Shoreline This color lithograph, titled "Lausanne-Ouchy," was created in 1936 by the talented Swiss graphic designer Véra Hirzel (active 1930s). The image, now part of a private collection, showcases the picturesque waterfront of Ouchy in Lausanne, Switzerland. The poster's design is a stunning blend of advertising and fine art, with its rich, vibrant hues and intricate details. The composition is dominated by the shimmering blue waters of Lake Geneva, which reflect the clear, sunny sky above. The elegant curve of the shoreline is dotted with boats and yachts, their sails billowing in the gentle breeze. In the foreground, a group of people can be seen enjoying the lakefront promenade. They stroll along the water's edge, chatting and laughing, while others relax on the grassy banks or sunbathe on the beach. The lively atmosphere is further enhanced by the presence of a bustling marketplace, where vendors sell fresh produce and local delicacies. The graphic design elements, such as the bold, curved lines and the use of negative space, add to the overall sense of movement and energy. The poster's composition effectively conveys the allure and charm of Lausanne-Ouchy as a popular tourist destination, inviting visitors to come and experience its beauty for themselves. Véra Hirzel's "Lausanne-Ouchy" is a testament to the power of graphic design to transport us to another time and place, and to evoke emotions and memories through the use of color, composition, and form.
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