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Mackintoshs Quality Street, exploding tin advertisment shot, 1972
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Mackintoshs Quality Street, exploding tin advertisment shot, 1972
Mackintoshs Quality Street, exploding tin advertisment shot, 1972. To create the effect of the chocolates expoding from the tin, a hole was cut in the bottom of the tin and compressed air blown through. Several attempts were made to achieve the desired effect in this photograph for Rowntree Macintosh
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Media ID 15065910
© Worldwide Photography / Heritage-Images
Advert Advertisement Brand Confectionery Exploding Explosion Food Industry Michael Michael Walters Packaging Paul Walters Worldwide Photography Ltd Sweets Walters Quality Street
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This photograph captures a mesmerizing moment in advertising history. The year is 1972, and the iconic Mackintoshs Quality Street tin explodes with an explosion of chocolates. This shot was meticulously crafted by Michael Walters, a renowned British photographer known for his innovative techniques. To achieve this extraordinary effect, a hole was carefully cut in the bottom of the tin, allowing compressed air to be blown through it. Countless attempts were made to perfect this explosive display of confectionery goodness for Rowntree Macintosh's advertisement campaign. The image showcases not only the artistry involved in creating such an impactful visual but also highlights the ingenuity behind advertising strategies during that era. It serves as a testament to the creativity and dedication put forth by both Paul Walters Worldwide Photography Ltd and Rowntree Macintosh. Mackintoshs Quality Street has long been synonymous with indulgence and delight throughout Britain. As one of the country's most beloved confectionery brands, its colorful packaging has become instantly recognizable on store shelves nationwide. This photograph transports us back to a time when advertisements were crafted with meticulous attention to detail, capturing our imagination and enticing us into experiencing pure joy through these delectable sweets. It stands as a reminder of how powerful imagery can leave an indelible mark on our memories while evoking feelings of nostalgia for simpler times spent savoring life's little pleasures.
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