Marsala Florio, 1933. Creator: Codognato, Plinio (1878-1940)

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Marsala Florio, 1933. Creator: Codognato, Plinio (1878-1940)

Marsala Florio, 1933. Private Collection

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Media ID 36227603

© Fine Art Images/Heritage Images

Art Deco Communication Design Marketing Promotion Wine Colour Lithograph Graphic Design Poster And Graphic Design

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> Europe > Italy > Sicily > Marsala

> Popular Themes > Art deco

EDITORS COMMENTS
1. Title: "Marsala Florio: A Vision of Elegance and Tradition in a 1930s Italian Advertisement" 2. Description: This color lithograph, created by the renowned Italian artist Plinio Codognato in 1933, showcases the allure of Marsala Florio, a prestigious Marsala wine from Sicily. The image, held in a private collection, is a striking example of the Art Deco movement and its influence on advertising and graphic design during the early 20th century. 3. Background: Plinio Codognato (1878-1940) was an accomplished Italian painter, illustrator, and graphic designer, whose work spanned various artistic genres. His advertising posters, characterized by their vibrant colors and dynamic compositions, were particularly celebrated for their ability to capture the essence of the products they promoted. 4. Design: In this poster, Codognato masterfully conveys the rich history and sophistication of Marsala Florio through the image of a graceful woman, her eyes closed in delight as she savors a glass of the wine. The intricate Art Deco design elements, such as the geometric patterns and stylized floral motifs, frame the scene and add to the overall sense of elegance and refinement. 5. Impact: This poster not only serves as a testament to Codognato's artistic prowess but also highlights the importance of visual communication in marketing during the 1930s. The use of bold colors, intricate patterns, and a striking image of a woman enjoying the product helped to establish a strong brand identity for Marsala Florio and appealed to consumers seeking a taste of luxury and sophistication. 6. Legacy: Today, this beautiful piece of fine art serves as a reminder of the power of visual communication and the enduring influence of the Art Deco movement on graphic design. The captivating image of Marsala Florio continues to evoke a sense of nostalgia and appreciation for the rich history and tradition of Italian winemaking.

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