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Mode of Advertising in Philadelphia, 1876. Creator: Unknown
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Mode of Advertising in Philadelphia, 1876. Creator: Unknown
Mode of Advertising in Philadelphia, 1876. The streets of Philadelphia, as of New York and other great American cities, offer to the stranger's eye not a little that is amusing and startling by its novelty and originality of invention. There is a method of advertising public entertainments, such as those of a theatre or equestrian circus, by sending a brass band, attired in the most imposing military style, to sound its advent through the town, along the side pavements, in a manner that would never be tolerated by the London police'. Signs read: The Grand American and European Circus Broad and Gallowhill Streets - Twenty Five Cents; Broadway Oyster House; Farrel & Co - Safes'. From "Illustrated London News", 1876
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Media ID 36369557
© The Print Collector/Heritage Images
Advert Advertisement Band Brass Band Brass Instrument Casque Circus Crowds Helmet Helmets Musicians Protective Clothing Restaurant Sign Trombone Tuba Tuba Player Trombones
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EDITORS COMMENTS
This photograph, titled 'Mode of Advertising in Philadelphia, 1876', offers a fascinating glimpse into the unique methods of advertising in America during the late 19th century. The bustling streets of Philadelphia, much like those of New York and other major cities, presented an intriguing spectacle to the stranger's eye with their novelty and originality of invention. In this scene, a brass band, dressed in the most impressive military style, marches through the town, heralding public entertainments such as the theatre or equestrian circus. The band's advent is announced with the sound of brass instruments, including trombones and tubas, creating an unforgettable melody that would have surely drawn crowds. The photograph, published in the 'Illustrated London News' in 1876, captures the essence of American ingenuity and creativity. Signs for various businesses and attractions, such as 'The Grand American and European Circus' on Broad and Gallowhill Streets, 'Twenty Five Cents', 'Broadway Oyster House', and 'Farrel & Co - Safes', are prominently displayed. The men in military uniforms, wearing casques and helmets, add to the spectacle, creating a sense of excitement and anticipation. The crowd, both men and women, dressed in fashionable clothing of the time, are drawn to the scene, adding to the vibrant energy of the street. This photograph is a testament to the unique advertising methods of the 19th century in America, showcasing the use of music, military style, and eye-catching signs to attract customers. The image, with its rich history and intriguing details, is a must-have for any collection of historical advertising or Americana.
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