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New sign, erected seven years after Howard Scott talked of a... Josephine County, Oregon, 1939. Creator: Dorothea Lange
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New sign, erected seven years after Howard Scott talked of a... Josephine County, Oregon, 1939. Creator: Dorothea Lange
New sign, erected seven years after Howard Scott talked of a survey of North America and formation of energy units, which had widespread vogue in the early years of depression. Josephine County, Oregon. [Sign: Technocracy Incorporated - Meets Each Monday Evening - Basement of Public Library ]
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Media ID 25329008
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This photograph taken by Dorothea Lange in 1939 showcases a new sign that was erected seven years after Howard Scott introduced his revolutionary ideas. Located in Josephine County, Oregon, the sign proudly displays the logo of Technocracy Incorporated, inviting people to their weekly meetings held every Monday evening in the basement of the public library. During the early years of the Great Depression, Scott's concept of conducting a survey of North America and forming energy units gained widespread popularity. This movement aimed to address economic challenges through scientific management and efficient resource allocation. The sign serves as a visual reminder of this once-prominent philosophy that captured the imagination during those difficult times. Lange's expert composition captures not only the physical presence of the sign but also its symbolic significance within American society at that time. Placed along a roadside against a backdrop of rural scenery, it stands as an emblematic representation of hope amidst recession. As we gaze upon this still image frozen in time, we are transported back to an era when innovative ideas like Technocracy offered solace and potential solutions for struggling communities across America. Through her lens, Lange immortalizes this momentous period while reminding us how human ingenuity can shape our perception and response to adversity.
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