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Roadside used car display on State Highway 17, Santa Clara County, California, 1939. Creator: Dorothea Lange
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Roadside used car display on State Highway 17, Santa Clara County, California, 1939. Creator: Dorothea Lange
Roadside used car display on State Highway 17, in season when migrants come into region for pea-picking. Santa Clara County, California
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Media ID 25327424
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Capturing the Essence of a Bygone Era - Roadside Used Car Display in Depression-Era California
EDITORS COMMENTS
. This photograph, taken by renowned photographer Dorothea Lange in 1939, transports us back to a time when America was grappling with the hardships of the Great Depression. The image showcases a roadside used car display along State Highway 17 in Santa Clara County, California. As we delve deeper into this snapshot frozen in time, we discover its significance lies not only in the automobiles themselves but also in the context surrounding them. Lange's lens skillfully captures an advertisement for Acme Beer prominently displayed amidst rows of second-hand vehicles. This juxtaposition symbolizes both economic struggle and escapism during those challenging times. It serves as a reminder that even amid hardship, people sought solace through simple pleasures like enjoying a cold beer or dreaming of owning their own automobile. The location itself holds historical importance as well; Santa Clara County was known for attracting migrant workers who flocked to the region during pea-picking season. Lange's photograph encapsulates this unique period when individuals from all walks of life converged on this stretch of highway seeking employment opportunities. As we gaze upon this still image preserved within the archives of the Library of Congress' Farm Security Administration collection, it becomes evident that Dorothea Lange's work transcends mere documentation. Her photographs serve as powerful visual narratives that allow us to connect with our past while shedding light on universal themes such as resilience and hope amidst adversity.
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