Société Française d'Incandescence par le Gaz (Système Auer), 1896. Creator: Réalier-Dumas, Maurice (1860-1928)

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Société Française d'Incandescence par le Gaz (Système Auer), 1896. Creator: Réalier-Dumas, Maurice (1860-1928)

Societe Francaise d'Incandescence par le Gaz (Systeme Auer), 1896. Private Collection

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Media ID 38076438

© Fine Art Images/Heritage Images

Fin De Siecle Lamp Liberty Style Marketing Modern Style Modernisme Petrol Petroleum Promotion Reform Style Vienna Secession Colour Lithograph Oil Products Poster And Graphic Design Realier Dumas

EDITORS COMMENTS
This stunning color lithograph print from 1896 showcases the innovative Société Française d'Incandescence par le Gaz, also known as Systeme Auer. Created by Maurice Réalier-Dumas, this piece exemplifies the art nouveau style of the fin de siècle period. The design features a beautifully intricate lamp, symbolizing the modern advancements in lighting technology during that time. The Liberty style elements and bold colors used in this poster reflect the artistic trends of the era. Réalier-Dumas' work captures not only the functionality of petroleum lamps but also their aesthetic appeal. The promotion of oil products through this artwork demonstrates a clever marketing strategy that was ahead of its time. As part of a private collection, this print serves as a reminder of the Vienna Secession movement and its influence on graphic design and advertising. The reform style portrayed in this piece highlights the intersection between art and commerce in early 20th-century France. Overall, this image is a testament to Maurice Réalier-Dumas' talent as an artist and designer, showcasing his ability to create visually striking works that transcend mere promotional material.

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