St. Petersburg Chemical Laboratory: Tooth Elixir, c. 1890. Creator: Anonymous

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St. Petersburg Chemical Laboratory: Tooth Elixir, c. 1890. Creator: Anonymous

St. Petersburg Chemical Laboratory: Tooth Elixir, c. 1890. Private Collection

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Media ID 38072675

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Communication Design Cosmetic Cosmetics Fin De Siecle Hygiene Jugendstil Marketing Modern Style Modernisme Packaging Perfume Promotion Reformstil Soap Stil Modern Stile Liberty Toilet Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design Toothpaste

EDITORS COMMENTS
This stunning print from the St. Petersburg Chemical Laboratory showcases a unique and intricate design for their Tooth Elixir product, dating back to around 1890. The anonymous creator of this piece has expertly captured the essence of the art nouveau movement with its vibrant colors and ornate details. The advertisement exudes a sense of luxury and sophistication, typical of the fin de siècle period in which it was created. The use of bold typography and decorative elements reflects the modern style of graphic design that was emerging at the time. In an era where personal hygiene and health were becoming increasingly important, products like toothpaste and elixirs were marketed as essential items for everyday use. This print serves as a window into the past, showcasing how companies used innovative marketing techniques to promote their goods. With influences from Jugendstil, Wiener Secession, Stile Liberty, and Reformstil movements evident in this design, it is clear that this piece is a true representation of turn-of-the-century aesthetics. Its presence in a private collection speaks to its value as both a work of art and a historical artifact. Overall, this print not only advertises a cosmetic product but also encapsulates an entire era's approach to communication design and promotion strategies. It is truly a masterpiece worth admiring for its beauty and cultural significance.

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