EDITORS COMMENTS
This print titled "St Raphael Quinquina, 1938" captures the essence of a bygone era. Taken from the pages of Plaisir de France magazine in December 1938, this advertisement showcases the vibrant and alluring world of French advertising during the mid-20th century. The image features a waiter carrying a tray filled with bottles of St Raphael Quinquina, an alcoholic beverage popular at that time. The waiter's attire reflects his dedication to his profession, as he stands tall and proud while waiting to serve his customers. The colorful bottles on his tray add a touch of elegance and sophistication to the scene. What makes this print particularly intriguing is its subtle religious undertone. With Christianity being deeply rooted in French culture, it is not surprising to see elements of faith incorporated into everyday life. This fusion between religion and industry highlights how intertwined these two aspects were in early 20th-century France. As we gaze upon this snapshot frozen in time, we are transported back to an era where Christmas was eagerly anticipated and celebrated throughout the country. The warm colors evoke feelings of joy and anticipation associated with this festive season. Overall, this print serves as a visual testament to both French heritage and advertising history. It reminds us of an era when artistry met commerce seamlessly within the pages of magazines like Plaisir de France – capturing our attention and leaving us intrigued by their timeless beauty.

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