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Store with false front, Vicinity of Selma, Alabama, 1936. Creator: Walker Evans
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Store with false front, Vicinity of Selma, Alabama, 1936. Creator: Walker Evans
Store with false front. Vicinity of Selma, Alabama
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Media ID 25325556
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Store with False Front - A Glimpse into the American South during the Great Depression
EDITORS COMMENTS
. This photograph, taken by renowned photographer Walker Evans in 1936, transports us back to a small town in the vicinity of Selma, Alabama. The image captures a general store with its deceptive false front, an architectural feature commonly seen during that era. As we delve deeper into this still image frozen in time, we are offered a glimpse into the economic struggles faced by Americans during the Great Depression. The storefront is adorned with various advertisements that reflect both popular culture and consumerism of the time. Prominent signs for Camel cigarettes and Coca-Cola catch our attention while Lucky Strike cigarettes also make their presence known. These products symbolize not only personal vices but also serve as reminders of how companies capitalized on people's desire for comfort amidst hardship. A group of individuals can be seen gathered on the wooden porch or veranda, engaging in everyday activities such as smoking and socializing. Among them are men and women who represent different facets of society affected by these challenging times – from farmers seeking relief through government programs to local townsfolk trying to cope with economic recession. Evans' masterful composition allows us to witness not only physical structures but also hints at intangible aspects like resilience and community spirit prevalent among those enduring this period. Through his lens, he immortalizes a moment that encapsulates both struggle and hope within America's rich heritage.
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