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Street hawker selling Consumer s... 42nd Street and Madison Avenue, New York City, 1939. Creator: Dorothea Lange
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Street hawker selling Consumer s... 42nd Street and Madison Avenue, New York City, 1939. Creator: Dorothea Lange
42nd Street and Madison Avenue. Street hawker selling Consumers Bureau Guide. New York City
Heritage Images features heritage image collections
Media ID 25325972
© Heritage Art/Heritage Images
Advert Advertisement Advice Busy Consumerism Guide Information Pedestrian Pedestrians Sandwich Board Sell Seller Selling Street Seller Street Trader Street Vendor Traffic Light Traffic Lights Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Sandwich Man Taylor Dorothea Lange
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EDITORS COMMENTS
This photograph taken by Dorothea Lange in 1939 showcases a bustling scene on the iconic 42nd Street and Madison Avenue in New York City. The image captures a street hawker, adorned with a sandwich board, selling the Consumers Bureau Guide to passersby. In the midst of America's Great Depression, this photo reflects the economic struggles faced by many during that time. Lange's keen eye for detail allows us to witness the energy of this busy intersection as pedestrians hurriedly make their way through the city streets. The stark contrast between light and shadow adds depth to the composition, emphasizing both hope and despair coexisting within society at that moment. The image serves as a reminder of how advertising played an essential role in American consumerism even during times of recession. It highlights not only the importance of information dissemination but also how individuals made a living through unconventional means such as being sandwich men. Dorothea Lange was renowned for her powerful documentary photography capturing human experiences during challenging periods like the Great Depression. Through her lens, she immortalized moments that continue to resonate with viewers today. This particular print is part of Lange's remarkable body of work housed at Heritage Art, showcasing her ability to capture slices of life that reflect both historical significance and timeless humanity.
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