Trade advertisement for The Printing Arts Company Limited, London, 1902-1903

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Trade advertisement for The Printing Arts Company Limited, London, 1902-1903

Trade advertisement for The Printing Arts Company Limited, London, 1902-1903. From Penroses Pictorial Annual 1902-1903, An Illustrated Review of the Graphic Arts, volume 8, edited by William Gamble and published by AW Penrose (London, 1902-1903)

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Media ID 14934136

© The Print Collector / Heritage-Images

A W Penrose Advert Advertisement Aw Penrose Clipper Colour Print Edwardian Gamble Penrose William Gamble Sailing Ship

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> Europe > United Kingdom > England > London > Sport > Sailing

> Popular Themes > Adverts

EDITORS COMMENTS
This vibrant and captivating trade advertisement from 1902-1903 showcases the innovative work of The Printing Arts Company Limited in London. With its bold colors and intricate details, this print is a true testament to the artistic prowess of the Edwardian era. The focal point of the image is a majestic sailing ship, a clipper gliding gracefully through the water. This symbolizes not only the company's commitment to quality printing but also their dedication to efficient transportation and communication. The use of color in this advertisement is striking, with rich blues representing the vastness of the ocean and vibrant reds highlighting key elements such as flags fluttering in the wind. These vivid hues are enhanced by The Orloff Process, an advanced printing technique employed by The Printing Arts Company Ltd. , which ensured that every detail was captured with precision. As we delve into this piece further, we can appreciate how it encapsulates both artistry and functionality. It serves as a visual reminder that printed materials were not just means for advertising but also vessels for creativity and expression. This print comes from Penroses Pictorial Annual 1902-1903, edited by William Gamble and published by AW Penrose. Its inclusion in this esteemed publication speaks volumes about its significance within the graphic arts community at that time. Overall, this trade advertisement stands as a testament to The Printing Arts Company Limited's commitment to excellence while offering us a glimpse into early 20th-century advertising aesthetics.

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