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'Vaissier's Congo Soap 1890. Creator: Unknown

'Vaissier's Congo Soap 1890. Creator: Unknown


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'Vaissier's Congo Soap 1890. Creator: Unknown

'Vaissier's Congo Soap 1890. From "The Graphic. An Illustrated Weekly Newspaper", Volume 42. July to December, 1890

Heritage Images features heritage image collections

Media ID 36277147

© The Print Collector/Heritage Images

Advert Advertisement Beauty Brand Name Branded Soap The Graphic


EDITORS COMMENTS
Vaissier's Congo Soap" is an intriguing and thought-provoking image from the late 19th century, taken from the pages of "The Graphic: An Illustrated Weekly Newspaper," published in Britain between July and December of 1890. The photograph, which is black and white, showcases a woman in profile, her face turned away from the viewer, as she holds up a bar of soap with the brand name "Vaissier's Congo Soap" prominently displayed. The woman's skin tone is a stark contrast to the white soap, highlighting the global reach of consumer goods during the Victorian era. The origins of this soap and the identity of its creator remain a mystery. The name "Vaissier" suggests a possible French connection, but no records have been found to confirm this. The use of the word "Congo" in the brand name may indicate that the soap was marketed as having exotic or African origins, a common marketing tactic during this period. The image is a fascinating snapshot of advertising in the 1890s, showcasing the growing influence of mass media and consumer culture. The use of a woman in the advertisement was a common marketing strategy to appeal to a female audience, who were often the primary purchasers of household goods. The image is also a reminder of the complex and often problematic relationship between Europe and Africa during this period, with the exploitation of natural resources and people for commercial gain. Despite the unknowns surrounding this image, it remains a captivating and thought-provoking glimpse into the past, offering insights into the advertising, consumer culture, and global connections of the late 19th century.

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