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Whats in it for me?, 1965. Artist: Michael Walters
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Whats in it for me?, 1965. Artist: Michael Walters
Whats in it for me?, 1965. A press advertisement photo taken in 1965, showing a child and mother deep in thought whilst looking at supermarket shelves. The packaging of the products has no labels and the contents are a mystery
Heritage Images features heritage image collections
Media ID 15065852
© Worldwide Photography / Heritage-Images
Blank Cleaning Product Confused Goods Michael Michael Walters Packaging Paul Walters Worldwide Photography Ltd Puzzled Shelf Shelves Shopper Supermarket Walters
What's in it for me?
EDITORS COMMENTS
is a thought-provoking print captured by artist Michael Walters in 1965. This press advertisement image takes us back to the vibrant era of the 1960s, where a child and his mother stand deep in contemplation before supermarket shelves. The photograph showcases an intriguing concept as the packaging on these shelves lacks any labels, leaving the contents within a complete mystery. The monochrome composition beautifully captures the perplexed expressions on both their faces, representing not only confusion but also curiosity. Dressed in typical fashion of that time, this British family stands as a symbol of everyday life during this transformative period. Walters' lens transports us to an England filled with bustling shops and puzzled shoppers seeking answers amidst an array of goods. The mother's role as she navigates through consumerism while caring for her son reflects the essence of motherhood and its connection to society at large. This artwork invites viewers to reflect upon their own relationship with material possessions and challenges them to question what truly matters. It serves as a reminder that behind every product lies more than just packaging – there are stories waiting to be discovered. As we delve into this snapshot from history, we are reminded that sometimes it is not about what we gain materially but rather what we gain emotionally and intellectually from our choices. "What's in it for me?" encourages us all to look beyond superficial appearances and seek deeper meaning within ourselves and our surroundings.
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