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What a Woman Wants, Los Angeles, 1938. Creator: Unknown
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What a Woman Wants, Los Angeles, 1938. Creator: Unknown
What a Woman Wants, Los Angeles, 1938. "What a Woman Wants" By DeWitt Newing - 2 Weeks Only...Mason Opera House'. The Federal Theatre Project, created by the U.S. Works Progress Administration in 1935, was designed to conserve and develop the skills of theater workers, re-employ them on public relief, and to bring theater to thousands in the United States who had never before seen live theatrical performances
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Media ID 36276107
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Administration Works Progress Cultural Event Federal Theatre Project New Deal Playbill Show Stage Show Works Progress Administration Graphic Design Playhouse
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What a Woman Wants,
EDITORS COMMENTS
a captivating play produced by the Federal Theatre Project in Los Angeles during the 1930s, is brought to life in this striking and colorful poster. The image, created by an unknown graphic designer, invites audiences to the Mason Opera House for a two-week engagement of this intriguing production. The New Deal initiative, established in 1935 by the Works Progress Administration (WPA), aimed to preserve and develop the skills of theater workers, provide employment opportunities, and make live theatrical performances accessible to the masses. This poster is a testament to the creative output of the Federal Theatre Project during this era. The design features bold, expressive lettering that reads "What a Woman Wants" in vibrant red, with the tagline "By DeWitt Newing" in smaller, elegant script below. The play's title is framed by an abstract, geometric pattern, adding a modern and dynamic touch to the poster. The overall effect is both political and artistic, reflecting the cultural significance of the New Deal and the Federal Theatre Project during the 1930s. This poster is not only a valuable historical artifact, but also a beautiful example of graphic design from the 20th century. Its colorful palette, striking typography, and intriguing composition make it a standout piece from the era, and a reminder of the rich cultural heritage of live theater in America. The poster's message, "2 Weeks Only," adds a sense of urgency and excitement, encouraging audiences to attend the show and experience the magic of live performance.
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